ACTEC Branding Guidelines and Communication Recommendations

Personal Digital Eminence

Personal Digital Eminence is the power of your electronic presence as a brand, your individual distinction on the web. This web page offers several suggestions to effectively communicate your distinction as an ACTEC Fellow and enhance your personal digital eminence.

Please contact marketing@actec.org for assistance. 

ACTEC Network and your Professional Profile

Your profile is one of your most powerful networking tools. ACTEC Fellows are part of a public and private database. We recommend that you:

• Review and update your profile yearly
  • Add a professional photograph, bio, and 3 practice areas

Directory Search — Find an ACTEC Lawyer

Both the public and private search are available from the Find a Fellow Search Page on the ACTEC website. This search feature enables web visitors to search and contact Fellows. You may Opt Out of the public search if desired, making your email address unavailable to the public. The public search enables individuals to only contact Fellows through an online form, which will email an inquiry to the Fellow.

Information from your profile that is available to the public are:

• First and Last name
• Work address
• Public roster or work phone number
• Practice areas
• Headshot
• Bio
• Website

Remember, you must be logged out of the website to view your Public Profile.

Fellow Search

The Fellow Search is available through the same web address and will only display additional information if you are logged in to ACTEC’s website. This digital roster is your key to connecting with ACTEC Fellows across the globe. Once logged in, Fellows may search by Last Name, City, State, Zip Code, Practice Area, and Committee in the Primary Search. The Advanced Search offers additional fields including First Name, Firm/Organization, Phone Number, Spouse and Law School.                       

ACTEC Fellow Logo

Use of the ACTEC “Fellow” logo use is permitted under these Guidelines:

To be eligible to use the ACTEC Fellow logo, the Fellow must be current and active. The ACTEC Fellow acknowledges that the license made hereunder will in no way affect, positively or negatively, the reputation of The American College of Trust and Estate Counsel. All use of the logo must be applied to your individual profile and not imply that a firm or organization is a member of ACTEC. The logo may be used as follows:

• On the Fellow’s individual website profile, unless all firm lawyers are Fellows, in which case it may be used on the firm’s homepage.
• On the Fellow’s email footer originating from the firm.
• In the Fellow’s print or online marketing presentations for limited distribution.
  • Click to download ACTEC Fellow logo for print and web use. 
• In Fellow’s marketing brochures for limited distribution.

This Agreement does not authorize the Fellow to create reprints, e-prints, plaques, lapel pins, or other products containing ACTEC’s logo. Except as set forth herein, no other use of the ACTEC Fellow logo may be made without ACTEC’s prior express written approval.

The ACTEC Fellow logo shall only be used in the form and colors indicated, without modifications or alterations. The ACTEC Fellow logo is a trademarked and copyrighted creation belonging to The American College of Trust and Estate Counsel.  

Approved text

In an effort to standardize, we recommend using the following text for your email footer and print references:

            Fellow, The American College of Trust and Estate Counsel (ACTEC)

Fellow Badge

We have created a Fellow Badge to help you distinguish yourself as an ACTEC Fellow. All use of the logo must be applied to your individual profile and not imply that a firm or organization is a member of ACTEC.

To make the Fellow Badge easier to use, we have designed a custom piece of web code for each Fellow. The code will link to your Public ACTEC Profile. Below is a sample to demonstrate how the Fellow Badge would look when embedded on a webpage. Try it out by clicking on the image below. It should open a new browser tab that links to your ACTEC Fellow Public Profile.

This is your unique URL:

We recommend that you use the approved text “Fellow, The American College of Trust and Estate Counsel (ACTEC)” and create a hyperlink to your unique URL.

This is your unique Fellow Badge HTML Web Code:

Fellow ID not found

The HTML code above is custom for each ACTEC Fellow. When added to a website it will display the ACTEC Fellow badge with a hyperlink to your public online directory profile. We recommend that you copy the code and send to your marketing team or webmaster. For additional assistance or questions, please email marketing@actec.org.

ACTEC & LinkedIn 

We encourage you to update your LinkedIn profile to identify yourself as an ACTEC Volunteer and to follow ACTEC on LinkedIn at https://www.linkedin.com/company/american-college-of-trust-and-estate-counsel. Please review the LinkedIn Directions for recommended steps to update your profile.

SUGGESTED LINKEDIN DESCRIPTION COPY:

The American College of Trust and Estate Counsel, ACTEC, is an international organization of approximately 2,400 lawyers peer-elected to membership by demonstrating the highest level of integrity, commitment to the profession, competence, and expertise in the preparation of wills and trusts, estate planning, probate, trust administration and related practice areas.

Multimedia Available to Share and Embed on Your Firm’s Website

For directions on how to share and embed ACTEC’s videos and podcasts on your firm’s website, visit this page.

ACTEC Estate Planning Essentials

The ACTEC Estate Planning Essentials is a series of videos that offer insight into the fundamentals of wills and trusts. The content was developed by Fellows and is available for you to send as links to clients and embed on your firm’s website. 

ACTEC Trust and Estate Talk 

ACTEC offers the best and brightest lawyers in the trust and estate field. The ACTEC Trust and Estate Talk podcast series launched in February 2018. The podcast features many of the speakers from our meetings. Please follow the podcast series, then like and share to help us spread the word:

• Website link https://actecfoundation.org/blog/podcasts 
• Facebook https://www.facebook.com/ACTECTalk
• Twitter https://twitter.com/ACTECtalk

Planning for a Diverse and Equitable Future

Planning for a Diverse and Equitable Future is a monthly video series created by The American College of Trust and Estate Counsel’s Diversity, Equity and Inclusivity Committee. This series strives to educate by discussing issues surrounding racism and offer recommendations to combat inequality.

Social Media Guidelines

Please note our Social Media Guidelines for Fellows and ACTEC Staff. 

Follow ACTEC on Social Media

To increase ACTEC’s digital footprint on the web, we request that Fellows follow our social media sites and share/comment as appropriate. We will be posting commentaries by Fellows, public announcements, scholarships and news on a regular basis. When you like, share, and comment on ACTEC’s posts, it helps create a lift in our Search Engine Optimization and brand recognition.